Product spotlight: Promotional Printed Mugs
We love a cuppa. Britain remains a nation of loyal tea drinkers, according to research from The Grocer. Three quarters of consumers drink a cuppa at least once a day. And a sizeable 13% drink at least six cups daily.
Which is why the traditional promotional printed mug is still a bestselling and much loved promotional gift. They are useful, long lasting and used every single day making them a highly effective brand awareness tool. It’s almost a certainty that most of the population has an oversized Sports Direct Mug in their cupboard right now. (I have) They’ve taken a simple mug, made it a bit larger to stand out and give it away as a free gift and as a result have people all over the country talking about it (good or bad!)
What kind of mug styles can I buy?
There are lots of different styles you can choose from. The classic Cambridge Mug, Marrow Mug and Sparta are bestsellers with simple lines, modern style and all with a great branding area. You can get these mugs in a range of gorgeous colours and with a full colour print you can experiment with bright, eye-catching, designs.
Other styles include latte promotional mugs, cups and saucers, bone china stacking mugs. For something with a wow factor, the Heat Change mug is a novelty mug that offers a bit of a surprise. The mug starts black but as hot water is poured into it, the unique design underneath is revealed. It makes a great conversation starter!
Different print techniques
If you are looking for cheap printed promotional mugs then screen printing offers the quickest and most cost effective print methods. If you have a simple design in one colour, then this is recommended. Transfer print is great for finer details or individual names while dye sublimation lends itself to full colour wrap designs and photographic images.
To make use of every space of your mug, you can also add a flash of colour to the inside or rim of your mug, add a website address or colour flash to the handle, have a print on the bottom of the mug or inside on the base! You can make your mug as unique as you like!
Packaging is also available for most of our promotional logo mugs from simple cardboard mailers to polystyrene packs and printed presentation boxes.
Why do they work?
If you are looking for a low cost, functional promo gift then the promotional coffee mug is for you. Promotional printed mugs are kept on average 12 months and generate 1400 impressions through their lifetime. It is also among the most influential products in the UK at the moment*. Mugs are great for trade exhibitions, cafés & coffee bars, corporate (office) use, or general giveaways.
How you can use them in your next campaign
- Get promotional personalised mugs for the office. Make everyone feel like they are really part of a team with an office mug with names/nicknames on them
- Use as a giveaway (like Sports Direct!) as a free gift with order, or an on-pack retail promotion
- Give as gifts for your loyal and valued customers
*Research from the Advertising Specialty Institute