Product spotlight: Using Promotional Video Card Brochures to promote your business

While traditional promotional products such as pens, mugs, USBs are still the most purchased items, we are starting to see more tech-based merchandise becoming well-liked as branded gifts and growing more prominent in the promotional product industry.

Creativity is a key challenge faced by marketers when buying promotional goods. In a cluttered market, if you are trying to find more creative ways to stand out, a promotional video card brochure is a really innovative and eye-catching way to get in front of your audience.

What is a Video Card Brochure?

It’s a relatively new and innovative way to show your products/services. A screen incorporated into a small brochure allows you to add visual content to turn an ordinary message into a marketing experience your audience can see and hear –  essentially bringing your brand to life.

The video is completely bespoke, so add any message you want from a basic company overview video, a personal recorded message, a training video, a slideshow, launch a new product…the possibilities are endless.Why does it work?

A promotional video brochure is something unique and can create a more personal interaction with your target audience. It can make offers or messages more relevant and meaningful to the recipient, especially when using it to personalise content – it feels like you are speaking directly to that person.

Visual content is also more attractive – according to a recent survey by Wyzowl, 68% of people say they’d most prefer to learn about a new product or service by watching a short video. And when asked to identify just one type of video content they’d like to see more of from brands, 39% of people cited explainer videos, 20% wanted to see more entertaining ‘viral’ style videos, 12% would like to see product demo videos, 10% said video blogs, 9% said interactive videos and 6% said they’d like to see more software tutorials.

In an age where fast, comprehensive audience understanding is so crucial, video is a smart investment for companies looking to explain their product or service to would-be customers. Hubspot

How you can use them in your next campaign

These videos are obviously higher value promotional items, and do require some investment. But before you write them off because of budget, here are some ways you can incorporate them into your marketing:

• Send them out to a very targeted audience with a message that’s customised and relevant to that specific audience. Sending fewer promotional items to a select group of people can lead to a higher ROI than sending to a broader, less specific list
• Give as premium gifts for your most loyal and valued customers
• Give hard to reach decision-makers higher value items – they are more likely to enhance your reputation, increase sales and loyalty and build valuable relationships.

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We can produce promotional video brochures in a variety of different sizes. Prices will depend on how many you purchase, screen size and video capacity, so get in touch today for more information.